Mobile website design

Mobile website design

Web design has changed. Not just on the desktop, but mobile website design too. We live in a multi-screen world these days and ‘responsive’ design has changed the way you need to think about your website. Oh, and Google is expecting your website to be responsive too.

So what is responsive web design anyway?

Wikipedia defines it as “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).” The main advantage of responsive design is that it allows for one URL and single content source. A responsive designed website can serve any device or screen size, so you do not need to design separate websites for mobile, tablet, and desktop devices.

In the ‘old days’ – Well a couple of years back anyway, organisations that wanted mobile website design capabilities had a separate website designed specifically for mobile. This was prohibitive as you had to maintain multiple custom pages and multiple sets of the same content. With responsive web design, you have one set of content – which streamlines processes and makes deployment quicker and more efficient.

With over 80% of internet users owning a smartphone, mobile website design is just the start. Tablets and other devices that have both portrait and landscape viewing capabilities need the same experience.


What Google has to say

Google is now ‘demanding’ responsive web design if you don’t want to lose your spot on mobile search results. From the 21st of April 2015, Google will be changing its mobile search algorithm to favour websites that are optimised for mobile viewing or responsive website design capabilities. Basically, if you’re searching on a smart phone or tablet, websites that don’t have responsive capabilities will rank lower that websites that do have responsive capabilities.

At Voice, we’ve seen this trend unfold over the years which is why we design all our client websites with mobile and responsive capabilities. Take a look at some of our work in our real work section.

If you have any questions on the topic of responsive web design, feel free to send me an email at

Emerging devices used to search the internet

Finally, here are some cool stats around new and emerging devices that are used to search the internet …

Source – Smart Insights
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