Marketing Communications
- Brand Development
- Graphic Design & Artwork
- Marketing & Content Collateral
- Web & Mobile Design
- Social Media Asset Creation
Cambridge & Counties Bank
Challenging The Status Quo
Cambridge & Counties Bank is a unique partnership between two established and respected institutions, Trinity Hall, Cambridge and Cambridgeshire County Council, formed to offer a specialist, credible alternative to high street banking for small to medium enterprises.
I worked alongside stakeholders to develop the bank’s visual identity and tone of voice across all corporate communications. As marketing partner and brand guardian, I developed a brand book to help on-board staff into the decidedly not business as usual banking culture.
Based on this challenger proposition, I worked with Cambridge & Counties Bank on communications that shook up the financial services industry, restoring small business confidence in banking.
Rachel Curtis
CMO, CCBank