Cloud Energy, with over 20 years of expertise, has been a pioneer in delivering cutting-edge software development solutions across a variety of markets. Specialising in digital dashboards and reporting software, Cloud Energy has empowered blue-chip companies with instant visibility into critical business intelligence.

Objectives
Despite their extensive experience and impressive track record, Cloud Energy faced the challenge of evolving their brand to reflect their innovative spirit and advanced technological solutions. The goal was to reposition the brand to better align with the dynamic needs of the modern market, enhancing its appeal to both existing and potential clients.

Outcome
To revitalise Cloud Energy’s visual identity, we designed a fresh logo, updated the colour palette, and selected typography that embodied the company’s innovative spirit. These new design elements were meticulously applied across all touchpoints to maintain a cohesive and professional brand image. Working alongside the Sales & Marketing Director, we successfully re-branded and re-launched the brand. Additionally, we revamped Cloud Energy’s website to improve user experience and effectively showcase their solutions. The redesigned site boasted intuitive navigation, comprehensive case studies, and engaging content that highlighted their technical prowess and success stories.